Laneige is a branch of Amore Pacific, Korea’s largest cosmetics company, and was the first Korean brand picked up by Target. It’s quite popular in Asia and has stores in New Zealand and Canada as well as the U.S. I love Korean cleansers and was slightly familiar with the brand from having lived briefly in Korea, so I was very curious to try one of their most-recommended products, the Laneige Water Sleeping Mask. Their products are based on “research into the science of water” and most utilize some form of suspended water to deliver maximum hydration. I picked this up for $21 at Target.